{"id":8634,"date":"2021-08-02T08:18:27","date_gmt":"2021-08-02T08:18:27","guid":{"rendered":"https:\/\/www.clusterfoodmasi.es\/?page_id=8634"},"modified":"2025-07-17T10:08:06","modified_gmt":"2025-07-17T10:08:06","slug":"why-foodi","status":"publish","type":"page","link":"https:\/\/www.clusterfoodmasi.es\/en\/why-foodi\/","title":{"rendered":"WHY FOOD+i"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8634\" class=\"elementor elementor-8634 elementor-4980\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a5ead elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"45a5ead\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8592382\" data-id=\"8592382\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273aefc elementor-widget elementor-widget-wp-widget-bcn_widget\" data-id=\"273aefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-bcn_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to FOOD+i.\" href=\"https:\/\/www.clusterfoodmasi.es\/en\/\" class=\"home\" ><span property=\"name\">FOOD+i<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> &gt; <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Actualidad.\" href=\"https:\/\/www.clusterfoodmasi.es\/actualidad\/\" class=\"post post-page\" ><span property=\"name\">Actualidad<\/span><\/a><meta property=\"position\" content=\"2\"><\/span> &gt; <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Noticias.\" href=\"https:\/\/www.clusterfoodmasi.es\/actualidad\/noticias\/\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Noticias<\/span><\/a><meta property=\"position\" content=\"3\"><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d63c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d63c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ecca0\" data-id=\"28ecca0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e68f4 elementor-widget elementor-widget-shortcode\" data-id=\"28e68f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9604\" class=\"elementor elementor-9604 elementor-5860\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f419f89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f419f89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-385214b\" data-id=\"385214b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72356d7 cd-menu-hover elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"72356d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\"\n\t\t\tdata-hamburger-icon=\"\"\n\t\t\tdata-hamburger-icon-type=\"icon\"\n\t\t\tdata-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\"  type=\"button\" aria-label=\"hamburger-icon\">\n                                    <span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span>\n                            <\/button>\n            <div id=\"ekit-megamenu-menu-interno-socios\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-yes ekit-nav-dropdown-hover\"><ul id=\"menu-menu-interno-socios-en\" class=\"elementskit-navbar-nav elementskit-menu-po-center submenu-click-on-icon\"><li id=\"menu-item-9605\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9605 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.clusterfoodmasi.es\/en\/members\/\" class=\"ekit-menu-nav-link\">FOOD+i Members<\/a><\/li>\n<li id=\"menu-item-9606\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9606 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.clusterfoodmasi.es\/en\/why-foodi\/\" class=\"ekit-menu-nav-link\">WHY FOOD+i<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51d02ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51d02ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f9beac\" data-id=\"4f9beac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ef2fd0 elementor-widget elementor-widget-image\" data-id=\"9ef2fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"303\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/almonds-1.png\" class=\"attachment-large size-large wp-image-8644\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/almonds-1.png 814w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/almonds-1-300x142.png 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/almonds-1-768x363.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b438dcc\" data-id=\"b438dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b505a4 elementor-widget elementor-widget-heading\" data-id=\"0b505a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Belonging to FOOD + i allows its partners to increase their business opportunities and participation in innovative projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd60d0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd60d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0295378 elementor-widget elementor-widget-text-editor\" data-id=\"0295378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\">In an environment of accelerated changes, only companies that <strong><span style=\"color: #5fb670;\">EXPLORE<\/span><\/strong><\/span><span lang=\"en-US\">new opportunities, <strong><span style=\"color: #5fb670;\">CONNECT<\/span>\u00a0<\/strong><\/span><span lang=\"en-US\">by working and collaborating in a network and <strong><span style=\"color: #5fb670;\">INNOVATE<\/span> <\/strong><\/span><span lang=\"en-US\">at all levels, will have a real chance of achieving success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f681900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f681900\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b720eb6\" data-id=\"b720eb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce7232 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce7232\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d311d\" data-id=\"41d311d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b729b1d elementor-arrows-position-outside cd-carousel-opinion elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b729b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/Grupo-556-1.png\" alt=\"Belonging to FOOD+i allows to exponentially increase innovative activity, face new challenges, find suitable partners for the development of disruptive projects and increase agility in obtaining results. Jaume Palau R&amp;D manager at Grupo Alimentario Argal S.A\" \/><figcaption class=\"elementor-image-carousel-caption\">Belonging to FOOD+i allows to exponentially increase innovative activity, face new challenges, find suitable partners for the development of disruptive projects and increase agility in obtaining results. <h2>Jaume Palau<\/h2> <h3>R&amp;D manager at Grupo Alimentario Argal S.A<\/h3><\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/07\/Grupo-607.png\" alt=\"From cluster FOOD+i I would highlight the innovation component it has. They are always thinking about solutions for their partners. They provide us with vision about new trends and market opportunities. Furthermore, it is an environment where you can meet many companies and interact with them. Kuca Oficialdegui Innovation manager at Grupo Riberebro\" \/><figcaption class=\"elementor-image-carousel-caption\">From cluster FOOD+i I would highlight the innovation component it has. They are always thinking about solutions for their partners. They provide us with vision about new trends and market opportunities. Furthermore, it is an environment where you can meet many companies and interact with them. <h2>Kuca Oficialdegui<\/h2> <h3>Innovation manager at Grupo Riberebro<\/h3><\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/Grupo-558.png\" alt=\"Cluster FOOD + i has supported our drive to make the leap from a traditional company with more than 100 years of history to an innovative company, helping to identify new opportunities for innovation, support for the development of new products, successful business synergies and even a recognition at European level. Elena Martinez Garnica CEO at Hijo de Jos\u00e9 Mart\u00ednez Somalo S.L.\" \/><figcaption class=\"elementor-image-carousel-caption\">Cluster FOOD + i has supported our drive to make the leap from a traditional company with more than 100 years of history to an innovative company, helping to identify new opportunities for innovation, support for the development of new products, successful business synergies and even a recognition at European level. <h2>Elena Martinez Garnica<\/h2> <h3>CEO at Hijo de Jos\u00e9 Mart\u00ednez Somalo S.L.<\/h3><\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/Grupo-560@2x.png\" alt=\"Belonging to CLUSTER FOOD + i allows interaction with other companies in the sector, which means establishing links and being able to share challenges and concerns, as well as working on collaborative projects under the same objective, which means having the opportunity to increase innovative capacity with the right partner. Iris Villena Innovation Project Manager en Borges Branded Foods\" \/><figcaption class=\"elementor-image-carousel-caption\">Belonging to CLUSTER FOOD + i allows interaction with other companies in the sector, which means establishing links and being able to share challenges and concerns, as well as working on collaborative projects under the same objective, which means having the opportunity to increase innovative capacity with the right partner. <h2>Iris Villena<\/h2> <h3>Innovation Project Manager en Borges Branded Foods<\/h3><\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/Grupo-561@2x.png\" alt=\"Being a member of CLUSTER FOOD + i has contributed to HORNO ARGUI\u00d1ANO to reach new opportunities at a European level that have made possible an exceptional positioning of our products in a functional and healthy line. Furthermore, it has given us great visibility through participation in European projects. Eduardo Villar Owner and master baker at HORNO ARGUI\u00d1ANO\" \/><figcaption class=\"elementor-image-carousel-caption\">Being a member of CLUSTER FOOD + i has contributed to HORNO ARGUI\u00d1ANO to reach new opportunities at a European level that have made possible an exceptional positioning of our products in a functional and healthy line. Furthermore, it has given us great visibility through participation in European projects. <h2>Eduardo Villar<\/h2> <h3>Owner and master baker at HORNO ARGUI\u00d1ANO<\/h3><\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/06\/Grupo-562.png\" alt=\"Our participation and involvement in CLUSTER FOOD + i has created a magnificent forum for the exchange of experiences, knowledge and ideas of all kinds, and in terms of innovation we observe that many of the particular goals are shared, in such a way that formulas of collaboration and synergies are developed to obtain results for the benefit of all. Koldo Lopez CEO Paturpat\" \/><figcaption class=\"elementor-image-carousel-caption\">Our participation and involvement in CLUSTER FOOD + i has created a magnificent forum for the exchange of experiences, knowledge and ideas of all kinds, and in terms of innovation we observe that many of the particular goals are shared, in such a way that formulas of collaboration and synergies are developed to obtain results for the benefit of all. <h2>Koldo Lopez<\/h2> <h3>CEO Paturpat<\/h3><\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2b9788 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f2b9788\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b3ff7f\" data-id=\"0b3ff7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00b6c7f elementor-widget elementor-widget-heading\" data-id=\"00b6c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits for FOOD+i members<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21e03f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f21e03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7556e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7556e50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e7ccc6c\" data-id=\"e7ccc6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4035b elementor-widget elementor-widget-image\" data-id=\"6a4035b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_strategy_173995.svg\" class=\"attachment-large size-large wp-image-5942\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_strategy_173995.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_strategy_173995.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_strategy_173995.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb2933 elementor-widget elementor-widget-text-editor\" data-id=\"ecb2933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Integrate your company in an advanced innovation ecosystem<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7bdb69f\" data-id=\"7bdb69f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b43d5 elementor-widget elementor-widget-image\" data-id=\"38b43d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_connect_2711707.svg\" class=\"attachment-large size-large wp-image-5945\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_connect_2711707.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_connect_2711707.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_connect_2711707.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d2b5a elementor-widget elementor-widget-text-editor\" data-id=\"95d2b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Get connected to a first level business network<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1bcd1d6\" data-id=\"1bcd1d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-450e3d9 elementor-widget elementor-widget-image\" data-id=\"450e3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_finance_2780578.svg\" class=\"attachment-large size-large wp-image-5946\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_finance_2780578.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_finance_2780578.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_finance_2780578.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f37fb8 elementor-widget elementor-widget-text-editor\" data-id=\"9f37fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Gain access to funding <\/b><\/span><span lang=\"en-US\">for R&amp;D development<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0483f9b\" data-id=\"0483f9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c19af2 elementor-widget elementor-widget-image\" data-id=\"0c19af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_innovation_3808266-1.svg\" class=\"attachment-large size-large wp-image-5940\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_innovation_3808266-1.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_innovation_3808266-1.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_innovation_3808266-1.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d0626 elementor-widget elementor-widget-text-editor\" data-id=\"38d0626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Accelerate your innovation strategy<\/b><\/span><span lang=\"en-US\">, with new ideas and disruptive projects<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1967025 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1967025\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-53754ce\" data-id=\"53754ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d08438 elementor-widget elementor-widget-image\" data-id=\"8d08438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_training_1796802.svg\" class=\"attachment-large size-large wp-image-5943\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_training_1796802.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_training_1796802.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_training_1796802.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02abe1b elementor-widget elementor-widget-text-editor\" data-id=\"02abe1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Improve yours and your team skills<\/b><\/span><span lang=\"en-US\">, participating in high level training, workshops and inspiring sessions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e07898\" data-id=\"4e07898\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d66acd3 elementor-widget elementor-widget-image\" data-id=\"d66acd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_Prize_2986330.svg\" class=\"attachment-large size-large wp-image-5941\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_Prize_2986330.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_Prize_2986330.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_Prize_2986330.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1d534 elementor-widget elementor-widget-text-editor\" data-id=\"3d1d534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Incorporate Competitive Intelligence analysis<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1b2cabe\" data-id=\"1b2cabe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253f080 elementor-widget elementor-widget-image\" data-id=\"253f080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/2021\/05\/noun_branding_3728057.svg\" class=\"attachment-large size-large wp-image-5944\" alt=\"\" srcset=\"https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_branding_3728057.svg 150w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_branding_3728057.svg 300w, https:\/\/www.clusterfoodmasi.es\/wp-content\/uploads\/\/2021\/05\/noun_branding_3728057.svg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bf87f elementor-widget elementor-widget-text-editor\" data-id=\"c6bf87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\"><b>Improve brand awareness<\/b><\/span><span lang=\"en-US\">&nbsp;as an innovative industry<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55958f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55958f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4662a61\" data-id=\"4662a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4696e6a elementor-widget elementor-widget-shortcode\" data-id=\"4696e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9604\" class=\"elementor elementor-9604 elementor-5860\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f419f89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f419f89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-385214b\" data-id=\"385214b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72356d7 cd-menu-hover elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"72356d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\"\n\t\t\tdata-hamburger-icon=\"\"\n\t\t\tdata-hamburger-icon-type=\"icon\"\n\t\t\tdata-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\"  type=\"button\" aria-label=\"hamburger-icon\">\n                                    <span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span>\n                            <\/button>\n            <div id=\"ekit-megamenu-menu-interno-socios\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-yes ekit-nav-dropdown-hover\"><ul id=\"menu-menu-interno-socios-en-1\" class=\"elementskit-navbar-nav elementskit-menu-po-center submenu-click-on-icon\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9605 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.clusterfoodmasi.es\/en\/members\/\" class=\"ekit-menu-nav-link\">FOOD+i Members<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9606 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/www.clusterfoodmasi.es\/en\/why-foodi\/\" class=\"ekit-menu-nav-link\">WHY FOOD+i<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Belonging to FOOD + i allows its partners to increase their business opportunities and participation in innovative projects In an environment of accelerated changes, only companies that EXPLOREnew opportunities, CONNECT\u00a0by working and collaborating in a network and INNOVATE at all levels, will have a real chance of achieving success. Belonging to FOOD+i allows to exponentially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"class_list":["post-8634","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHY FOOD+i - FOOD+i<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusterfoodmasi.es\/en\/why-foodi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY FOOD+i - FOOD+i\" \/>\n<meta property=\"og:description\" content=\"Belonging to FOOD + i allows its partners to increase their business opportunities and participation in innovative projects In an environment of accelerated changes, only companies that EXPLOREnew opportunities, CONNECT\u00a0by working and collaborating in a network and INNOVATE at all levels, will have a real chance of achieving success. 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